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The Current State of AI in Marketing 2024

Unite.AI

According to a McKinsey study , around 75% of the value AI use cases could deliver falls across four areas, and marketing is one of these. The Artificial Intelligence (AI) in marketing size is expected to reach $145.42 billion by 2032.

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2024 Tech breakdown: Understanding Data Science vs ML vs AI

Pickl AI

ML catalyses AI advancements, enabling systems to evolve and improve decision-making. AI automates and optimises Data Science workflows, expediting analysis for strategic decision-making. In 2022, the worldwide market size for Artificial Intelligence (AI) reached USD 454.12 billion by 2032. billion by 2030.

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Unlocking financial benefits through data monetization

IBM Journey to AI blog

billion by 2032, demonstrating a compound annual growth rate of 16.6% from 2024 to 2032. Data insight and AI automation drive cost optimization with predictive maintenance, process automation and workforce optimization. In 2023, the global data monetization market was valued at USD 3.5