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The Current State of AI in Marketing 2024

Unite.AI

APRIL 13, 2024

According to a McKinsey study , around 75% of the value AI use cases could deliver falls across four areas, and marketing is one of these. The Artificial Intelligence (AI) in marketing size is expected to reach $145.42 billion by 2032. Skills Gap/Upskilling: Using AI effectively requires a new skillset within marketing teams.

AI 324
AI AI AI Tools Automation 324
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2024 Tech breakdown: Understanding Data Science vs ML vs AI

Pickl AI

JANUARY 29, 2024

Data Science enhances ML accuracy through preprocessing and feature engineering expertise. ML catalyses AI advancements, enabling systems to evolve and improve decision-making. AI automates and optimises Data Science workflows, expediting analysis for strategic decision-making. billion by 2032.

Data Science 52
Data Science ML Machine Learning Artificial Intelligence 52
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