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The Current State of AI in Marketing 2024

Unite.AI

APRIL 13, 2024

According to a McKinsey study , around 75% of the value AI use cases could deliver falls across four areas, and marketing is one of these. The Artificial Intelligence (AI) in marketing size is expected to reach $145.42 billion by 2032.

AI 324
AI AI AI Tools Automation 324
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Unlocking financial benefits through data monetization

IBM Journey to AI blog

FEBRUARY 19, 2024

billion by 2032, demonstrating a compound annual growth rate of 16.6% from 2024 to 2032. Data insight and AI automation drive cost optimization with predictive maintenance, process automation and workforce optimization. In 2023, the global data monetization market was valued at USD 3.5

Data Platform 161
Data Platform Automation AI Automation Artificial Intelligence 161
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