Motivo, a five-year-old startup from an industry veteran in chip design, is creating software to speed up the long slog of trial and error. The company introduced Motivo earlier this year with $12 million Series A; they have now raised a total of 20 million dollars after raising its previous seed funding.
When Bharath Rangarajan, CEO, and co-founder of Motivo, saw the many challenges in chip design he knew there had to be a better way. He worked for thirty years as an industry insider before finally seeing success with his company’s artificial intelligence-driven approach that eliminates guesswork from every stage of development while eliminating wasteful production costs.
Rangarajan began his career as a chip designer for Texas Instruments, then founded and led two other companies that specialized in the digital infrastructure of chip design — one an electronics maker and the second developing intellectual property. He left those positions in 2008 due to a growing interest in machine learning and AI research and development. This interest drove him to found his own venture in 2014, which became Motivo.
This company has developed AI that is understandable. The transparency of their system allows users to inquire about why the machine did what it did and even alter its decisions if necessary. Rangarajan, one of the co-founders explained this difference in a recent interview saying “A lot of AI is just a black box”.
Motivo’s system is different.
In the end, their software optimizes every aspect of chip development from design to fabrication. The company essentially trickles its AI through the entire optimization process so that designers know exactly what they are getting going in and can make changes along the way without wasting time or money on guessing. This ensures that at every stage of the process there is a higher chance that the chip will hit its target.
The company’s software is also able to reduce production costs by up to 30% and time-to-market by as much as 80%. This means that users can create chips for their clients more effectively. Instead of spending days or weeks trying to optimize designs, Motivo can reduce that timeline to as little as minutes. Clearly a huge time saver and money maker.
Rangarajan himself is no stranger to the chip industry, having spent over two decades building systems and products for some of the biggest companies in the world including IBM, AMD, Intel, China Mobile Semiconductor – just to name a few. With his vast knowledge of the industry, he has created something that is needed to help companies save time and money.
Motivo plans on licensing their software which is web-based and cloud-based so it can provide high performance at a low cost. This means that even small startups can use machine learning to make better products than companies with huge budgets. The company’s applications are also being used to create more efficient solar panels which can replace coal as a source of energy.
The transparency of their cloud-based system allows users to inquire about why machine learning did something and even alter its decision if necessary. With this level of transparency, it will be fascinating to see how many different products this information will be able to help.
Because it provides optimization for many different technology sectors, Motivo is sure to see a boom in popularity. As the world becomes more focused on clean energy and sustainability that will only increase their market share and profitability. The company has already created a niche in this growing industry and looks poised to take over as a leading innovator.
Motivo’s software is aimed at the electronics product development market. They are helping engineers with physical designs that have both mechanical and electrical components faster than ever before. Motivo’s machine learning algorithms help you figure out how to get your new idea into production faster than ever, improving the bottom line and cutting down on time-to-market. The
Motivo platform carries out the tedious task of combing through decades worth of data to help engineers optimize their product designs.
The first few steps in prototype design require a lot of thought and math on behalf of the engineers, but at this point, physical simulations are not always possible. Many other methods like FEA do work but often times need a substantial amount of input data to produce results. The tedious nature is why many times these designs end up in court and in the hands of a jury who will decide on things that are often not concrete by any means.
To help with this Motivo uses neural networks, which can sort through vast amounts of information quickly and effectively. This frees up the designers to do different tasks, as the software takes care of this data. In addition to this Motivo is able to produce results that are 10x more accurate than FEA. They accomplish this by using a convolutional neural network that can take in a variety of data sources and mash them together into one cohesive model.
Xinshu Dong, CEO of ZTE’s Silicon Valley Innovation Center, has said: “We expect that Motivo’s technology will allow us to create designs more quickly and accurately by analyzing the vast amount of data we generate in our labs. And at the same time, it will help engineers spend more time on creative product development. This is a perfect example of the Silicon Valley spirit and will help drive innovation in our global R&D efforts.”
Motivo is currently available across multiple operating systems and clouds. It can be used on PCs, tablets, phones, and even wearables. You are able to analyze data in 3D formats that wouldn’t be possible through other methods. You can get a clear view through the eyes of a designer and see their vision through all stages of development.
Motivo has already worked with ZTE, one of China’s largest technology companies, as well as NXP Semiconductors, to help them develop new products faster than ever before using fewer resources in the process. It’s only a matter of time before others see the benefits and start to adopt them in their own workflows.
Now available, Motivo is set to become an industry standard when it comes to prototyping and design, speeding up production times with lower costs — something that the public has been asking for and something engineers have wanted for quite some time now.
Motivo Chip Design
Motivo started out targeting the analog chip design market, but their expertise is now being applied to other areas like software and microcontrollers as well. Rangarajan sees this expansion as a natural progression that came about due to their early success with analog designers who saw what the software was capable of and wanted access to it as well.
The chip design process is a long and painful one, with years of trial and error before the final product reaches the market. Motivo has created software that can speed up this arduous process using AI to simplify it in just months instead of years!
The company announced today that they have raised $12 million dollars for their Series A funding round led by Intel Capital along with Storm Ventures and Seraph Group as well as participation from Inventus Capital who are all new investors.
With its previous seed rounds raising $20 million total so far, there’s no doubt these innovators will be able to deliver on what they promise – fast innovation at your fingertips.