US Open heralds new era of fan engagement with watsonx and generative AI
IBM Journey to AI blog
AUGUST 17, 2023
As the tournament’s official digital innovation partner, IBM has helped the US Open attract and engage viewers for more than three decades. Year after year, IBM Consulting works with the United States Tennis Association (USTA) to transform massive amounts of data into meaningful insight for tennis fans. This year, the USTA is using watsonx , IBM’s new AI and data platform for business.
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