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A report by Publicis Sapient sheds light on the disparities between the C-suite and practitioners, dubbed the “V-suite,” in their perceptions and adoption of generative AI. The report reveals a stark contrast in how the C-suite and V-suite view the potential of generative AI. While the C-suite focuses on visible use cases such as customer experience, service, and sales, the V-suite sees opportunities across various functional areas, including operations, HR, and finance.
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