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Generative AI use cases for the enterprise

IBM Journey to AI blog

Generative AI ( artificial intelligence ) promises a similar leap in productivity and the emergence of new modes of working and creating. Generative AI represents a significant advancement in deep learning and AI development, with some suggesting it’s a move towards developing “ strong AI.”

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Data is essential: Building an effective generative AI marketing strategy

IBM Journey to AI blog

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. With the right generative AI strategy, marketers can mitigate these concerns. The journey starts with sound data.

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3 myths hindering your business from adopting generative AI 

IBM Journey to AI blog

Generative AI holds enormous potential for driving business growth. It offers ease of integration and scalability for analytics and AI workloads using your company’s data, and offers guardrails for ensuring governance, security and compliance.

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Six ways AI can influence the future of customer service

IBM Journey to AI blog

There is no question that customer service is about to take a massive leap forward, thanks to emerging trends like artificial intelligence (AI). Undoubtedly, the future of customer service must be AI-based for organizations to improve the customer experience and increase customer loyalty.

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Transforming customer service: How generative AI is changing the game

IBM Journey to AI blog

Generative AI has the potential to significantly disrupt customer care, leveraging large language models (LLMs) and deep learning techniques designed to understand complex inquiries and offer to generate more human-like conversational responses.

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How to streamline and enhance critical F&A functions with generative AI

IBM Journey to AI blog

And there’s much more to consider (like regulatory constraints) in the process of rolling out generative AI. Focus finance on developing and executing strategy Augmenting benefits in F&A use cases Generative AI can benefit the record-to-report function and plan-to-insights subfunctions.

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How to improve your finance operation’s efficiency with generative AI

IBM Journey to AI blog

As you encounter new generative AI solutions and unique AI foundation models for F&A, you may find yourself overwhelmed by all the options. What is generative AI, what are foundation models, and why do they matter? Figure 3 highlights ancillary benefits that conversational AI technology provides.