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One of the best ways to take advantage of social media data is to implement text-mining programs that streamline the process. What is textmining? Text analysis takes it a step farther by focusing on pattern identification across large datasets, producing more quantitative results.
Predictive analytics is a standard tool that we utilize without much thought. Predictive analytics uses methods from datamining, statistics, machine learning, mathematical modeling, and artificial intelligence to make future predictions about unknowable events. It creates forecasts using historical data.
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