What is AI Hyperpersonalization? Advantages, Case Studies, & Ethical Concerns
Unite.AI
JULY 2, 2023
Real-time customer data is integral in hyperpersonalization as AI uses this information to learn behaviors, predict user actions, and cater to their needs and preferences. This is also a critical differentiator between hyperpersonalization and personalization – the depth and timing of the data used. Diagnostic (why did it happen?)
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