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Media Buying Briefing: How ChatGPT and creators will transform media agency AI strategies

Flipboard

As agencies cut down on entry-level and analytics work, Dahan sees AI capable of freeing up “brain power” for their workforces. And as Omnicom boss Wren explained during earnings, AI will have an even more positive impact on the business, especially in jobs of the creative knowledge workers “five years from now.”

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What CIOs and CTOs should consider before adopting generative AI for application modernization

IBM Journey to AI blog

The tools in watsonx.governance will also help organizations efficiently drive responsible, transparent and explainable workflows across the business. As the capabilities and uses of generative AI accelerate, putting numbers to the benefits side of the ROI equation can be a challenge.