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Why data quality is critical for marketing in the age of GenAI

AI News

Without that, the AI falls flat, leaving marketers grappling with a less-than-magical reality. AI-powered marketing fail Let’s take a closer look at what AI-powered marketing with poor data quality could look like. I’m excited to use the personal shopper AI to give me an experience that’s easy and customised to me.

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Basil Faruqui, BMC Software: How to nail your data and AI strategy

AI News

First is clear alignment of the data strategy with the business goals, making sure the technology teams are working on what matters the most to the business. Second, is data quality and accessibility, the quality of the data is critical. Poor data quality will lead to inaccurate insights.

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How to build a successful AI strategy

IBM Journey to AI blog

By giving machines the growing capacity to learn, reason and make decisions, AI is impacting nearly every industry, from manufacturing to hospitality, healthcare and academia. Without an AI strategy, organizations risk missing out on the benefits AI can offer. What is an AI strategy?

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Narrowing the confidence gap for wider AI adoption

AI News

The best way to overcome this hurdle is to go back to data basics. Organisations need to build a strong data governance strategy from the ground up, with rigorous controls that enforce data quality and integrity.

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How Emerging Generative AI Models Like DeepSeek Are Shaping the Global Business Landscape

Unite.AI

Even in a rapidly evolving sector such as Artificial Intelligence (AI), the emergence of DeepSeek has sent shock waves, compelling business leaders to reassess their AI strategies. Data Quality: The Foundational Strength of Business-driven AI The success of AI-powered transformation depends on high-quality, well-structured data.

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AWS’ Generative AI Strategy Starts to Take Shape and Looks a Lot Like Microsoft’s

TheSequence

📝 Editorial: AWS’ Generative AI Strategy Starts to Take Shape and Looks a Lot Like Microsoft’s The AWS re:Invent conference has long been regarded as the premier event of the year for cloud computing. Bedrock has emerged as the cornerstone of AWS's generative AI strategy, now supporting Anthropic’s Claude 2.1

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Sarah Assous, Vice President of Product Marketing, Akeneo – Interview Series

Unite.AI

Akeneos Product Cloud solution has PIM, syndication, and supplier data manager capabilities, which allows retailers to have all their product data in one spot. How does Akeneo optimize product discovery and search functionality using AI?