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Data is essential: Building an effective generative AI marketing strategy

IBM Journey to AI blog

SEPTEMBER 6, 2023

According to the IBM survey, when CMOs were asked what they thought the primary challenges were in adopting generative AI, they listed three top concerns: managing the complexity of implementation, building the data set and brand and intellectual property (IP) risk. The journey starts with sound data.

Generative AI 305
Generative AI AI AI AI Tools 305
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How to improve your finance operation’s efficiency with generative AI

IBM Journey to AI blog

JUNE 23, 2023

AI analyzes financial statements, notes, disclosures and other and applicable data, then translates and interprets the data to provide context-rich answers to your questions. Figure 3 highlights ancillary benefits that conversational AI technology provides.

Generative AI 162
Generative AI AI AI AI Strategy 162
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