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Data is essential: Building an effective generative AI marketing strategy

IBM Journey to AI blog

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. With the right generative AI strategy, marketers can mitigate these concerns. The journey starts with sound data.

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Why data quality is critical for marketing in the age of GenAI

AI News

The culprit behind a disconnected and impersonal generative AI experience is data quality — poor data quality = poor customer experience. Because it knew my history and preferences, Generative AI was able to create a buying experience for me that was super personalised and convenient.

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The Current State of AI in Marketing 2024

Unite.AI

AI Adoption Among Marketers The winds of change are sweeping through marketing departments worldwide. A recent GetResponse survey revealed that 45% of respondents already use AI tools in their marketing strategies. Data Analytics AI enables marketers to monitor customer data and uncover hidden patterns and trends.

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Balancing AI: Do good and avoid harm

IBM Journey to AI blog

.” However, sometimes AI requires clear guardrails before one can agree with “good.” Business leaders are eager to redesign their business strategies to better serve customers, patients, employees, partners or citizens more efficiently and improve the overall experience.

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Media Buying Briefing: How ChatGPT and creators will transform media agency AI strategies

Flipboard

Agencies are moving beyond the generative artificial intelligence-produced text and art. Increasingly, their business focus is on technologies and partnerships using ChatGPT and content creator strategies. AI is a complementary element to our existing strategy driving incremental growth,” Ben said.

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Ramprakash Ramamoorthy, Head of AI Research at ManageEngine – Interview Series

Unite.AI

This collaboration is crucial for aligning our AI strategy with the specific needs of our customers, which are constantly evolving. Given the rapid pace of advancements in AI, I dedicate a substantial amount of time to staying abreast of the latest developments and trends in the field.

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How to Hire – and When to Fire – a Chief AI Officer

Unite.AI

Generative AI is quickly becoming part of corporate agendas worldwide. Job descriptions often include vague language like “You’ll be in charge of integrating AI strategies, deploying AI, and mitigating AI risks.” Still, the actual responsibilities of a CAIO remain quite ambiguous.

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