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Testing AI Tools? Don’t Forget to Think About the Total Cost.

Unite.AI

While ChatGPT is one of the most popular shadow IT software applications, IT leaders are already working to formally adopt AI tools. ChatGPT isn’t the only new AI software IT leaders are testing out before formally adopting the tool — which means business leaders face a pressing challenge: mastering the art of AI budgeting.

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Data is essential: Building an effective generative AI marketing strategy

IBM Journey to AI blog

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. With the right generative AI strategy, marketers can mitigate these concerns. The journey starts with sound data.

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AI courses to boost your skills and stay ahead

AI News

Participants learn the basics of AI, strategies for aligning their career paths with AI advancements, and how to use AI responsibly. The course is ideal for individuals at any career stage who wish to understand AI’s impact on the job market and adapt proactively.

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Why data quality is critical for marketing in the age of GenAI

AI News

The culprit behind a disconnected and impersonal generative AI experience is data quality — poor data quality = poor customer experience. Because it knew my history and preferences, Generative AI was able to create a buying experience for me that was super personalised and convenient.

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Balancing AI: Do good and avoid harm

IBM Journey to AI blog

.” However, sometimes AI requires clear guardrails before one can agree with “good.” Business leaders are eager to redesign their business strategies to better serve customers, patients, employees, partners or citizens more efficiently and improve the overall experience.

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Media Buying Briefing: How ChatGPT and creators will transform media agency AI strategies

Flipboard

Agencies are moving beyond the generative artificial intelligence-produced text and art. Increasingly, their business focus is on technologies and partnerships using ChatGPT and content creator strategies. AI is a complementary element to our existing strategy driving incremental growth,” Ben said.

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The Current State of AI in Marketing 2024

Unite.AI

AI Adoption Among Marketers The winds of change are sweeping through marketing departments worldwide. A recent GetResponse survey revealed that 45% of respondents already use AI tools in their marketing strategies. Data Analytics AI enables marketers to monitor customer data and uncover hidden patterns and trends.

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