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Traditionally, transforming raw data into actionableintelligence has demanded significant engineering effort. Next, Amazon Comprehend or custom classifiers categorize them into types such as W2s, bank statements, and closing disclosures, while Amazon Textract extracts key details.
Asure chose this approach because it provided in-depth consumer analytics, categorized call transcripts around common themes, and empowered contact center leaders to use natural language to answer queries. The original PCA post linked previously shows how Amazon Transcribe and Amazon Comprehend are used in the metadata generation pipeline.
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