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The system's AI framework extends beyond basic content matching, incorporating NLP and computervision technologies to evaluate subtle nuances in creator content. Brandwatch builds upon proprietary algorithms integrated with advanced language models, creating a system that processes social media conversations with depth.
Traditionally, transforming raw data into actionableintelligence has demanded significant engineering effort. Next, Amazon Comprehend or custom classifiers categorize them into types such as W2s, bank statements, and closing disclosures, while Amazon Textract extracts key details.
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