Remove 2032 Remove AI Strategy Remove Artificial Intelligence
article thumbnail

The Current State of AI in Marketing 2024

Unite.AI

According to a McKinsey study , around 75% of the value AI use cases could deliver falls across four areas, and marketing is one of these. The Artificial Intelligence (AI) in marketing size is expected to reach $145.42 billion by 2032. Lack of AI Strategy: Many businesses lack a clear roadmap for AI implementation.

AI 324
article thumbnail

Optimizing data flexibility and performance with hybrid cloud 

IBM Journey to AI blog

As the global data storage market is set to more than triple by 2032 , businesses face increasing challenges in managing their growing data. A McKinsey & Company study reveals that companies aim to have 60% of their systems in the cloud by 2025 , underscoring the importance of flexible cloud strategies.