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AI in 2025: Purpose-driven models, human integration, and more

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In 2025, open-source AI solutions will emerge as a dominant force in closing this gap, he explains. With so many examples of algorithmic bias leading to unwanted outputs and humans being, well, humans behavioural psychology will catch up to the AI train, explained Mortensen. The solutions?

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Media Buying Briefing: How ChatGPT and creators will transform media agency AI strategies

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And as Omnicom boss Wren explained during earnings, AI will have an even more positive impact on the business, especially in jobs of the creative knowledge workers “five years from now.” Programmatic firm TripleLift committed to at least 50% reduction in Scopes 1-3 all by 2030.