What is AI Hyperpersonalization? Advantages, Case Studies, & Ethical Concerns
Unite.AI
JULY 2, 2023
Marketers have also successfully experimented with personalization techniques based on historical consumer data. billion by 2026. Real-time customer data is integral in hyperpersonalization as AI uses this information to learn behaviors, predict user actions, and cater to their needs and preferences. But this is not enough.
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